For those of us who have been told, "You have cancer." we look for support and help everywhere and at times, despite statistics showing that more and more people are receiving cancer diagnoses, we find our "tribe" our "cancer" network through social media. We share things and receive love, support and make friendships and connections via our phones and social media.
Sharing Content: Once you decide on your strategy, decide on your plan of social media. What platforms should you use to stand out for your brand? Skip Facebook immediately - you can keep using that for personal reasons because it is hardly used for anything else by anyone. Instead, focus on Twitter, Instagram and LinkedIn (of course).
I would include SnapChat but all anyone I know uses it for is to make themselves look like a puppy so maybe skip that for now until it becomes more mainstream..
Post it on Social Media: Now, being to share content around your industry / specialty.
With Instagram, you can snap photos of yourself preparing to give a training or with work colleagues celebrating something work related. You can also show pictures of you in business attire or quotes and/or image based text such as photo of your resume with some words included. There are apps to make an image look like a professional post such as Canva and TypiImage. You can use instaquote to draft a saying or a general lesson about your role or specialty and share that - like "Project Management - how to know how to do any task right" something catchy and interesting. You can share that on Instagram.
For Twitter, you can share articles about your dream company (favorable), industry (think pieces) and include a quick comment about it.
LinkedIn is the way to move mountains for your career, though. Share articles once or twice every 2 weeks and include your overview of the article. Consider writing your own piece for LinkedIn Pulse. Get out there are be your amazing professional self on all social media to help you find your career after cancer.